Feb 11
28
One of the most important initial steps in any search engine optimization endeavor is keyword research. Without the right keyword research, you can pretty much count out any success in an SEO project. Keyword research can mean the difference between sub standard and exceptional performance of a marketing campaign. So, I would like to go through the steps that I utilize and factors that I consider while performing comprehensive keyword research for a website. 1. First, brainstorm and determine the keywords that you will target based on industry information. It sounds more simple than it really is. If you’re targeting travel, which keywords do you want to focus on? What competition level are you prepared to go after? How many conversions can you reasonably handle? How much link building can you reasonably handle? Well, one might surmise that the travel industry, for example can include travel related keywords. To target a group such keywords and find out search data behind them, you could try brainstorming a list like so: Travel Airplanes Bus Train Car Travel by airplane Travel by Bus Travel by Train Travel by Airplane Travel by Plane Resort Hotel 2. From here, we can plug these keywords into the Google Adwords Traffic Estimator to determine Global Monthly Search Volume, among other stats, to help us determine the best keywords to target for our purposes: Keyword: travel Global Monthy Searches: 37,200,000 Keyword: airplanes GMS: 2,740,000 Keyword: bus GMS: 30,400,000 Keyword: train GMS: 30,400,000 Keyword: travel by airplane GMS: 12,100 Keyword: travel by bus GMS: 135,000 Keyword: travel by train GMS: 165,000 Now that we know our Global Monthly Search Volume, we can look at other factors to choose the best keywords to target. The keywords travel, airplane, and bus are all way too general. Are we looking for information on how to travel, or airplane tickets? Are we looking for information on buses and airplanes, or the best priced tickets for these methods of travel
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Keyword Research: Analyzing the Important Factors that Contribute to Online Marketing Success